Investing in the communities where we operate is part of Philip Morris (Pakistan) Limited's culture. The Company continues to focus its Corporate Social Responsibility initiatives to address the most pressing needs in the communities where our employees live and work.
Specifically, in 2011 the company actively participated in disaster relief activities, increased the reach of its clean drinking water program and continued to be involved in reforestation efforts in the tobacco growing areas. Last but not least the company supports the Lakson Medical Trust, a non-profit organization which provides quality health and eye care services to underprivileged people in rural communities either free or at low cost.